Muscat Roundup: #005

Muscat Roundup: #005

Hi, Welcome to update #005

In my work helping people develop digital muscle and embrace modern ways of working, I come across important stories on how to sequence work for optimal outcomes and be better at problem-solving.  Every week, I share my round-up of the most important stories. I hope you enjoy them!

My recent posts

Tik Tok v.s. Yahoo

Type: Analysis

Type: Insights

Highlighting typical mistakes businesses make in their approach to growing sales, licensing and pricing to drive accelerated growth:

  • With SaaS pricing being the same in years 1, 2, 3, i.e. aligned to the value delivered being maintained, traditional commission plans create a bias towards new logo business v.s. Renewal works against the business.
  • Raising pricing without increasing customer value makes people think about their renewal, creating friction that may increase the average duration of the sales cycle and increase churn.  
  • Lack of consideration of impact by new digital-native entrants with enough financial backing to reproduce your product capabilities and sell at a fraction of your price.
  • Promotion considerations where the top seller may not be the top leader/enabler.
  • Prioritising revenue acquisition ahead of customer value creation creates future friction. Just like technical debt, you will need to face it to survive your next round of renewals.

The article focuses on the dynamics to ensure you understand the people + product + process dynamics in an age of high competition, lower bar to entry, and highlights the need for continuous product-market fit re-assessment (covering both capabilities and price to determine net customer value).

Type: Conversations that matter

Some fun I am looking forward to

Spiderman - Ho Way Home

Taking the Marvel Comic Universe introduced in AntMan, Loki and Dr Strange to the next level! Several characters from parallel universes start to appear when a spell goes wrong! Fantastic! Bring it on! I am intrigued to learn why Peter Parker asks Doctor Strange for help.

The Book of Boba Fett

The first episode of The Book of Boba Fett will be released on 29th November. It will focus on the character Boba Fett from the Star Wars Universe. As an official Star Wars sucker, I am seriously geeked out and looking forward to this!

Words of Wisdom

Quotes of notice:

"Letting the user disconnect from screens while still collecting data in the background will help reduce anxiety associated with wearables"

Reach out - Let's talk

Get in Touch

Tell me how I'm doing. I'm working on improving every day and want to hear from you. What do you love? How could I do better? All feedback is helpful.

  1. 🐦 Twitter - If you've got a short question or message (<280 characters), please tweet .@andremuscat, and I'll get back to you as soon as I can.
  2. 📨 Email - If it's a longer thing, or you don't want it to be a public tweet, please email me ( I read 100% of the emails I receive and do a reasonably good job replying to the vast majority. I look forward to receiving yours!.
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This post and the information presented in newsletter, events and website content are intended for informational and entertainment purposes only. The views expressed herein are of the author alone and is not a recommendation of an investment strategy or to buy or sell any security, digital asset (including cryptocurrency) in any account. The content is also not a research report and is not intended to serve as the basis for any investment decision. While certain information contained herein has been obtained from sources believed to be reliable, neither the author nor any of his employers or their affiliates have independently verified this information, and its accuracy and completeness cannot be guaranteed. The content is not legal advice. Any third-party information provided therein does not reflect the views of Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, timeliness or completeness of this information. The author and all employers and their affiliated persons assume no liability for this information and no obligation to update the information or analysis contained herein in the future.

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